Television Broadcasts Limited (“TVB”) (HKEX stock code: 00511) is one of the world’s largest commercial Chinese programme producers. Headquartered in Hong Kong, TVB is one of the few broadcasters in the world that operates a vertically integrated business model encompassing content creation, broadcasting and distribution. Since 2016, TVB has begun its transformation journey from a traditional media to a major digital player. It aspires to become a world-class media organisation with extensive digital and direct-to-customer capabilities, amplifying its long tradition to entertain, inform and enrich audiences.

TVB employs approximately 4,000 staff including over 600 artistes in Hong Kong and overseas. With its strong production capacity and audience influence, TVB operates a terrestrial TV broadcasting platform as well as video streaming services, myTV SUPER and TVB Anywhere, social media platform and e-commerce platforms, Big Big Shop, Ztore and Neigbuy.

As a key player in broadcasting sector, TVB’s strong viewership fosters close engagements with audience in its home market. Its terrestrial TV platform carrying five digital channels (Jade, J2, TVB News, Pearl, TVB Finance & Information) reaches out to 5.4 million in-home viewers in Hong Kong every week and its ratings maintain a 78% audience share against all channels. To cater to the audience’s changing viewing habits, TVB launched video streaming service, myTV SUPER, in 2016. This streaming platform leads the market in Hong Kong and has over 9.5 million registered users, representing a 51% household penetration and over 80% mobile device penetration.

Mainland China represents the largest and the most significant growth market for TVB. TVB is engaged in co-production of drama serials and licensing of programmes and content. Customers and business partners include online video platforms such as Tencent, iQiyi, Youku, BesTV and Migu, and social media/video-sharing platforms such as Sino Weibo, Toutiao, Douyin, Kuaishou and Mai Dui Dui. In addition, TVB’s Jade and Pearl channels are carried in the cable networks in the Guangdong province, which attract substantial viewership in cities of the Greater Bay Area.

Beyond Hong Kong and mainland China, TVB possesses an extensive overseas distribution network. It reaches out to the global Chinese communities through content licensing to pay TV platforms of Malaysia, Singapore, the USA and Canada. Its streaming service, TVB Anywhere, together with TVB footprints on social media platforms like YouTube attract an aggregated user base of over 24 million.

Synergising with TVB’s effective promotional power, Big Big Shop (“BBS”) was inaugurated in 2018 to provide an e-commerce platform for goods promoted on TVB’s channels. To further strengthen its market position, TVB successfully completed the acquisition of the controlling stake in the Hong Kong based Ztore group in August 2021. The acquisition is expected to generate significant synergistic effect with the existing operations and to facilitate a service development into live streaming e-commerce, targeting customers in Hong Kong and the Greater Bay Area.

TVB holds strategic investments in main board listed Shaw Brothers Holdings (HKEX stock code: 00953) which engages in production of movies and drama serials and in artiste management, and through partnership with Imagine Entertainment in the US in a joint venture company Imagine Tiger Television which invests in a slate of TV serials for distribution primarily in the US and the international markets.

電視廣播有限公司（“TVB”）（港交所股票代碼：00511）是全球最大的商業(yè)華語(yǔ)節(jié)目制作商之一。TVB 總部位于香港，是全球?yàn)閿?shù)不多的運(yùn)營(yíng)垂直整合業(yè)務(wù)模式的廣播公司之一，業(yè)務(wù)模式涵蓋內(nèi)容創(chuàng)作、廣播和發(fā)行。從2016年開(kāi)始，TVB開(kāi)始了從傳統(tǒng)媒體向數(shù)字大玩家的轉(zhuǎn)型之旅。它渴望成為一個(gè)世界級(jí)的媒體組織，擁有廣泛的數(shù)字和直接面向客戶(hù)的能力，擴(kuò)大其娛樂(lè)、告知和豐富觀眾的悠久傳統(tǒng)。

TVB 在香港及海外擁有約 4,000 名員工，其中包括超過(guò) 600 名藝員。TVB憑借其強(qiáng)大的制作能力和觀眾影響力，經(jīng)營(yíng)地面電視廣播平臺(tái)以及視頻流媒體服務(wù)myTV SUPER和TVB Anywhere、社交媒體平臺(tái)和電子商務(wù)平臺(tái)Big Big Shop、Ztore和Neigbuy。

作為廣播業(yè)的主要參與者，TVB 的強(qiáng)大收視率促進(jìn)了與本土市場(chǎng)觀眾的密切接觸。其地面電視平臺(tái)載有五個(gè)數(shù)碼頻道（翡翠臺(tái)、J2、TVB News、Pearl、TVB Finance & Information），每周在香港吸引 540 萬(wàn)家庭觀眾，其收視率在所有頻道中保持 78% 的觀眾份額。為迎合觀眾不斷變化的收視習(xí)慣，無(wú)線電視于 2016 年推出視頻串流服務(wù) myTV SUPER。該串流平臺(tái)引領(lǐng)香港市場(chǎng)，擁有超過(guò) 950 萬(wàn)注冊(cè)用戶(hù)，占 51% 的家庭滲透率和超過(guò) 80% 的移動(dòng)設(shè)備滲透。

中國(guó)大陸是無(wú)線電視最大和最顯著的增長(zhǎng)市場(chǎng)。TVB 從事電視劇連續(xù)劇的聯(lián)合制作以及節(jié)目和內(nèi)容的授權(quán)。客戶(hù)和業(yè)務(wù)合作伙伴包括騰訊、愛(ài)奇藝、優(yōu)酷、百視通、咪咕等在線視頻平臺(tái)，以及新浪微博、今日頭條、抖音、快手、麥對(duì)等社交媒體/視頻分享平臺(tái)。此外，無(wú)線電視的翡翠臺(tái)和明珠臺(tái)在廣東省的有線網(wǎng)絡(luò)中播出，在大灣區(qū)城市吸引了大量收視率。

除香港及中國(guó)內(nèi)地外，無(wú)線電視擁有廣泛的海外發(fā)行網(wǎng)絡(luò)。它通過(guò)內(nèi)容授權(quán)向馬來(lái)西亞、新加坡、美國(guó)和加拿大的付費(fèi)電視平臺(tái)接觸全球華人社區(qū)。其流媒體服務(wù) TVB Anywhere 以及 TVB 在 YouTube 等社交媒體平臺(tái)上的足跡吸引了超過(guò) 2400 萬(wàn)的用戶(hù)群。

Big Big Shop (“BBS”??) 與 TVB 的有效推廣力量相輔相成，于 2018 年成立，為 TVB 頻道推廣的商品提供電子商務(wù)平臺(tái)。為進(jìn)一步鞏固其市場(chǎng)地位，TVB于2021年8月成功完成收購(gòu)香港Ztore集團(tuán)的控股權(quán)。預(yù)計(jì)此次收購(gòu)將與現(xiàn)有業(yè)務(wù)產(chǎn)生顯著的協(xié)同效應(yīng)，并促進(jìn)服務(wù)向直播e發(fā)展-商務(wù)，針對(duì)香港和大灣區(qū)的客戶(hù)。

TVB戰(zhàn)略投資主板上市公司邵氏集團(tuán)（港交所股票代碼：00953），從事影視劇制作及藝人管理，并與美國(guó)Imagine Entertainment合作成立合資公司Imagine Tiger Television，投資于主要在美國(guó)和國(guó)際市場(chǎng)發(fā)行的一系列電視連續(xù)劇。