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香港TVB無線電視
中國
影視·視頻直播

香港TVB無線電視

TVB 無線電視

標簽:

Television Broadcasts Limited (“TVB”) (HKEX stock code: 00511) is one of the world’s largest commercial Chinese programme producers. Headquartered in Hong Kong, TVB is one of the few broadcasters in the world that operates a vertically integrated business model encompassing content creation, broadcasting and distribution. Since 2016, TVB has begun its transformation journey from a traditional media to a major digital player. It aspires to become a world-class media organisation with extensive digital and direct-to-customer capabilities, amplifying its long tradition to entertain, inform and enrich audiences.

TVB employs approximately 4,000 staff including over 600 artistes in Hong Kong and overseas. With its strong production capacity and audience influence, TVB operates a terrestrial TV broadcasting platform as well as video streaming services, myTV SUPER and TVB Anywhere, social media platform and e-commerce platforms, Big Big Shop, Ztore and Neigbuy.

As a key player in broadcasting sector, TVB’s strong viewership fosters close engagements with audience in its home market. Its terrestrial TV platform carrying five digital channels (Jade, J2, TVB News, Pearl, TVB Finance & Information) reaches out to 5.4 million in-home viewers in Hong Kong every week and its ratings maintain a 78% audience share against all channels. To cater to the audience’s changing viewing habits, TVB launched video streaming service, myTV SUPER, in 2016. This streaming platform leads the market in Hong Kong and has over 9.5 million registered users, representing a 51% household penetration and over 80% mobile device penetration.

Mainland China represents the largest and the most significant growth market for TVB. TVB is engaged in co-production of drama serials and licensing of programmes and content. Customers and business partners include online video platforms such as Tencent, iQiyi, Youku, BesTV and Migu, and social media/video-sharing platforms such as Sino Weibo, Toutiao, Douyin, Kuaishou and Mai Dui Dui. In addition, TVB’s Jade and Pearl channels are carried in the cable networks in the Guangdong province, which attract substantial viewership in cities of the Greater Bay Area.

Beyond Hong Kong and mainland China, TVB possesses an extensive overseas distribution network. It reaches out to the global Chinese communities through content licensing to pay TV platforms of Malaysia, Singapore, the USA and Canada. Its streaming service, TVB Anywhere, together with TVB footprints on social media platforms like YouTube attract an aggregated user base of over 24 million.

Synergising with TVB’s effective promotional power, Big Big Shop (“BBS”) was inaugurated in 2018 to provide an e-commerce platform for goods promoted on TVB’s channels. To further strengthen its market position, TVB successfully completed the acquisition of the controlling stake in the Hong Kong based Ztore group in August 2021. The acquisition is expected to generate significant synergistic effect with the existing operations and to facilitate a service development into live streaming e-commerce, targeting customers in Hong Kong and the Greater Bay Area.

TVB holds strategic investments in main board listed Shaw Brothers Holdings (HKEX stock code: 00953) which engages in production of movies and drama serials and in artiste management, and through partnership with Imagine Entertainment in the US in a joint venture company Imagine Tiger Television which invests in a slate of TV serials for distribution primarily in the US and the international markets.

 

電視廣播有限公司(“TVB”)(港交所股票代碼:00511)是全球最大的商業(yè)華語節(jié)目制作商之一。TVB 總部位于香港,是全球為數(shù)不多的運營垂直整合業(yè)務(wù)模式的廣播公司之一,業(yè)務(wù)模式涵蓋內(nèi)容創(chuàng)作、廣播和發(fā)行。從2016年開始,TVB開始了從傳統(tǒng)媒體向數(shù)字大玩家的轉(zhuǎn)型之旅。它渴望成為一個世界級的媒體組織,擁有廣泛的數(shù)字和直接面向客戶的能力,擴大其娛樂、告知和豐富觀眾的悠久傳統(tǒng)。

TVB 在香港及海外擁有約 4,000 名員工,其中包括超過 600 名藝員。TVB憑借其強大的制作能力和觀眾影響力,經(jīng)營地面電視廣播平臺以及視頻流媒體服務(wù)myTV SUPER和TVB Anywhere、社交媒體平臺和電子商務(wù)平臺Big Big Shop、Ztore和Neigbuy。

作為廣播業(yè)的主要參與者,TVB 的強大收視率促進了與本土市場觀眾的密切接觸。其地面電視平臺載有五個數(shù)碼頻道(翡翠臺、J2、TVB News、Pearl、TVB Finance & Information),每周在香港吸引 540 萬家庭觀眾,其收視率在所有頻道中保持 78% 的觀眾份額。為迎合觀眾不斷變化的收視習(xí)慣,無線電視于 2016 年推出視頻串流服務(wù) myTV SUPER。該串流平臺引領(lǐng)香港市場,擁有超過 950 萬注冊用戶,占 51% 的家庭滲透率和超過 80% 的移動設(shè)備滲透。

中國大陸是無線電視最大和最顯著的增長市場。TVB 從事電視劇連續(xù)劇的聯(lián)合制作以及節(jié)目和內(nèi)容的授權(quán)??蛻艉蜆I(yè)務(wù)合作伙伴包括騰訊、愛奇藝、優(yōu)酷、百視通、咪咕等在線視頻平臺,以及新浪微博、今日頭條、抖音、快手、麥對等社交媒體/視頻分享平臺。此外,無線電視的翡翠臺和明珠臺在廣東省的有線網(wǎng)絡(luò)中播出,在大灣區(qū)城市吸引了大量收視率。

除香港及中國內(nèi)地外,無線電視擁有廣泛的海外發(fā)行網(wǎng)絡(luò)。它通過內(nèi)容授權(quán)向馬來西亞、新加坡、美國和加拿大的付費電視平臺接觸全球華人社區(qū)。其流媒體服務(wù) TVB Anywhere 以及 TVB 在 YouTube 等社交媒體平臺上的足跡吸引了超過 2400 萬的用戶群。

Big Big Shop (“BBS”??) 與 TVB 的有效推廣力量相輔相成,于 2018 年成立,為 TVB 頻道推廣的商品提供電子商務(wù)平臺。為進一步鞏固其市場地位,TVB于2021年8月成功完成收購香港Ztore集團的控股權(quán)。預(yù)計此次收購將與現(xiàn)有業(yè)務(wù)產(chǎn)生顯著的協(xié)同效應(yīng),并促進服務(wù)向直播e發(fā)展-商務(wù),針對香港和大灣區(qū)的客戶。

TVB戰(zhàn)略投資主板上市公司邵氏集團(港交所股票代碼:00953),從事影視劇制作及藝人管理,并與美國Imagine Entertainment合作成立合資公司Imagine Tiger Television,投資于主要在美國和國際市場發(fā)行的一系列電視連續(xù)劇。

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